UX Design

Borneo Shop Delivery Application

BorneoShop is a delivery mobile application that delivers local daily essentials from the wet market to your doorstep. This application is unique in that it is localized with the local dialect. Their vendors included both locally recognized brands and hawker stores. The objective is to increase the visibility of small businesses, and we aim to ensure that every user can access the platform without issue.

Challenges in this project;

Project Overview

  1. Designing the product presentation website.
  2. Developing wireframes for BorneoShop’s mobile application to ensure an intuitive and efficient user experience.


corporate website

a place to study about BorneoShop

Users who are considering joining the BorneoShop team can do their research on the company’s website. There are three types of “Join” users that this website is designed for. For this website, I have a specific aim in mind that we are aligned.



Refining the user experience

A delivery Mobile Application

This project’s design challenge is that the majority of users’ devices have the lowest specifications based on their individual income capabilities. Therefore, the requirements for the user journey should be as minimal as possible.

Second, the internet coverage area in Sarawak is less than 50 percent. Due to geographical location, a lot of the town has extremely poor Internet connectivity. This has been considered because the download of the elements may take longer than expected.

Design process

1. Discovery

2. Research

3. Solutions

4. Wireframe

5. Iteration


define local Competitors

Identifying the difference;

  1. On current phase, it is not possible to give each merchant and driver who has joined a unique device. So, the most important thing is to make sure that every user can use the app smoothly.
  2. For quality control, both the merchant and the rider have to sign up manually.
  3. Instead of instantly, delivery was set up based on the schedule given.


I would be focusing on the application users (consumers) in this project. As part of the study, the lowest standard starting salary in Malaysia has been set at RM1,200 per month until 2021. These news were retrieve from the Trading Economics on the year 2020. This has proved that locals who can afford a smartphone have predictable options.

I selected three local mobile sellers stores to conduct ten interviews with prospective smart device purchasers. Later, I conducted an interview with the sellers at the wet market. These data determined the application’s future features, elements, and designs.

Note : Due to the company’s confidentiality agreement, I had to simplify a simple chart to assist in the presentation.

Having an in-depth understanding of our target audience, I am able to create a list of solutions with the assistance of personas and an empathy map.

sitemap and logic flow

case study : merchant listing

Just Like Your Own Store

It is very common to see powerful apps such as Grab or Food Panda allowing their sellers to list in their applications while maintaining their strong brand. In addition, their dashboard imposes certain restrictions and flexibility controls. 

Using their examples as a case study to improve our application’s user experience, I am aware that;

  1. The journey becomes a little more complicated when a merchant lists a massive variety of product options.
  2. Due to the application control, sellers have difficulty maintaining the consistency of their incredible promotions and events.
  3. Less feels like their own brand.

the design solution

Our users will be able to achieve their objectives with the help of our sorting solution, which is based on a familiar interface and a progressive guide. It can be implemented using a two-panel interface where the user can easily modify the primary categories.

A search box into which visitors can type relevant terms is a typical sorting feature. Allowing users easy access to a dropdown list for their further changes upon selection from the subcategories list may always remind them of their current location and further changes.


Using a set of selected small graphical icons and voucher creation tools, we also gave retailers the ability to run their own promotions and events within the app’s custom-built stores. To keep the arrangement simple in the long run, this only occurs in the designated location.

case study : delivery options

Collect Make Easy

For situations where we could benefit from additional practise, there is no one-size-fits-all answer. There are three points of tension associated with the sending out process. The delivery times were the most commonly mentioned issue. The pressure of being unable to get ready in time, of having to rush as a rider in a traffic jam, and of having buyers not be available to pick up.

As for the current situation of the company, they are not allowing riders to sign up on their own due to quality and transport control for improved service satisfaction.

the design solution

Providing the option to select is the primary approach proposed here. It provides sufficient control for sellers, riders, and buyers. Given the option of whether or not the buyers are comfortable with the method for collecting their products at the chosen scheduled time, the procedure can be made less stressful for all parties involved.

Key Takeaway : We are not only building a solution for our users, but also with our partners in mind. All users may gain a better grasp of what to expect and how to plan by necessary and sufficient condition.